In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work. I commented about her use of her logo - the initials of her name - at the beginning of her films. She also uses her logo to brand her website. It got me thinking how professional that looked and how it made her work stand out and more recognisable. The question that came to my mind was why more artists don’t create a logo and use it to brand their art and promotional material?
As you know, all businesses want to create a recognisable brand, so why not artists? And if you need any more persuasion, just look at Picasso’s signature. The epitome of a fantastic logo – bold, simple, easily assimilated!
So what options are available to artists? Well you can either fork out and get a professional logo based on your name and use this with all your presentations, or if you already have a cool signature, scan it in or photograph it, do a bit of editing to remove the background, then use that as your logo….on everything you do! Look here at an example.
If you need any help editing your scanned signature for this use, just contact us and we’ll let you know how we can help.
What are your thoughts on artists logos and brands? Essential / a Bonus / Irrelevant?
Note to self: ehem….get this blog branded with Artdomain’s logo!
