Artdomain Art Marketing Blog

If you want to sell your art you’ve got to look at who’s selling a lot of art and work out their ’secrets’, then use your findings for your own art practise.

Israeli born, Afremov creates unique landscapes, cityscapes and figures using a palette knife rather than a brush to paint.  His paintings are vivid and textural and he is obviously very prolific.

Definitely Leonid Afremov is consistently selling his art, with at least 2 original oil paintings finishing daily on eBay along with ‘Buy it Now’ Giclees selling regularly.  The originals on eBay are selling for £160 - £375 ($270 - $639) with the textured Giclees selling for £134 ($230) upwards.

His paintings are always visible on eBay due to the quantity of listings, and their colourful qualities that catch the eye of the browser.  Afremov uses the Featured Plus option on eBay for many of his listings to ensure they stay at the top of the category’s list.  Also he uses the ‘Enlarge’ option on his listing to make it easy for buyers to quickly view his art.

Afremov has wonderful close ups of his art in his eBay listings that show off the sumptuous paint textures and colours.  In his listings, he uses an embedded video of an artwork being created, which further reinforces to the buyer that this is a credible artist and creates a connection with the viewer.

He also doesn’t shy away from conventional sales techniques like ‘Buy One Get One Free’ with his Giclee prints, and ‘Free Shipping’ for US and Canadian customers. 

Afremov has a video presence on YouTube, which uses humour to entertain while drawing attention to his art.  I’m not sure if this works as well as other posted videos by YouTube users showing Afremov creating his art, with background Jazz music.

Afremov’s success hasn’t just happened.  You can see that each element has been put together to create a strong online presence that ticks off many boxes in the art buyers mind and results in many online sales.

What do you think about using some of Afremov’s techniques to help you increase your art sales?  Please leave comments below.