Who’s Still Buying Art?
Well some people are despite the current economic melt down.
Art is a luxury item, so of course the majority of people will rein in their spending of luxury goods as the stream of bad news on the economy continues.
However “people with money, always have money”, so says Dick Harrison in his excellent Podcast When the going gets tough, the tough get going . They are not affected by the economic turmoil to the same degree as the average person, and it makes sense to focus your marketing efforts to attract these buyers to your art.
How can you introduce your art to more of these art buyers? How can you make it easy for these buyers to buy from you?
One artist I’ve been following, Daniel Peci, uses good online marketing of his wonderful art to steadily buck the trend by selling art consistently.
As well as his main website, Peci also has a good daily painting blog, One Painting One Day, of his small sketches and artworks. Under each artwork he links to his eBay auction of that artwork. In his E-store on eBay, Peci has the auction items plus other more expensive items for sale.
People often buy a smaller artwork from an artist, then as they become more familiar with the artist and their work, they may purchase a larger piece. Through the daily painting auctions Peci is consistently offering new artwork for sale, building up a following of art buyers that are still interested in buying art.
His choice of medium of paper and pastels or small oils, ensure that the risk of not selling at auction has minimal loses to him, other than his time.
Peci has spent time branding his pages on eBay and his website and blog, to create a professionalism that art buyers look for and will pay for. This includes a logo and colour scheme / look and feel, that runs throughout his online representations and creates a consistent, professional brand.
Hope you enjoy looking at Peci’s art and also observing the online marketing techniques that one artist is using to attract the elusive art buyers.
Related articles: When the going gets tough, the tough get going (Podcast)
Posted: September 24th, 2008 under Art Marketing, Build the Brand, Sell Art Online.
Comments: none
Write a comment