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Archive for 'Art Marketing'

Why your Mailing List is your Number 1 Marketing Asset

Photo by Mbgrigby

With so many ways to communicate with your audience, artists often overlook the basics in favour of the new and latest thing in social media-ville. 
 
While Blogging, Facebook, Twitter etc. are all excellent ways of getting eyes on your art, a regularly used and regularly maintained Mailing List is essential for marketing your art. 
HERE’S [...]

Should Artists Blog or have a Website?

Photo by Davic
What to choose….? The ideal, I think, is probably both.  A blog for posting artwork as it becomes available for sale, or showing work in progress, and an art website for displaying your art professionally and coherently.
I’ve been looking at what artists who are successfully selling online are doing.  One strong trend is posting your [...]

Afremov Selling Art Like Crazy!

If you want to sell your art you’ve got to look at who’s selling a lot of art and work out their ’secrets’, then use your findings for your own art practise.

Israeli born, Afremov creates unique landscapes, cityscapes and figures using a palette knife rather than a brush to paint.  His paintings are vivid and [...]

Who’s Still Buying Art?

Well some people are despite the current economic melt down.
Art is a luxury item, so of course the majority of people will rein in their spending of luxury goods as the stream of bad news on the economy continues. 
However “people with money, always have money”, so says Dick Harrison in his excellent Podcast When the [...]

The Subtle Sell of Social Media

Since my post about how artist Jason Baalman uses YouTube to promote and sell his art, I’ve been pondering over the interesting concepts of how the Subtle Sell is the key with Social Media. 

On the WetCanvas forum, when queried why he didn’t have a very obvious sales pitch, Jason discussed the fact that viewers go to YouTube to [...]

Small Art Shows for Big Profits

Just wanted to throw into the ‘How to Sell Your Art’ mix a recent experience of an Artist friend of mine. 
She exhibited three paintings at a local RNLI (lifeboat charity) exhibition recently, that was held during a local festival for two days only + an opening evening.  From this she sold one painting, however after the exhibition [...]

YouTube to Market and Sell Your Art - Jason Baalman Style

I first stumbled across the artist Jason Baalman via the Wetcanvas Forum as he did a post about Being successful on eBay…year long study and I found him to be very informative in his analysis of what worked and what didn’t work with selling art on eBay. 
 
However since then he has discovered YouTube as the best way [...]

To Tweet or Not to Tweet, that is Question?

Not posted in quite some time…been extremely busy dealing with another priority but I read a great post on Clint Watson’s blog about artists using  Twitter entitled ‘A Spectacular Way to Avoid Doing What Really Matters’ , and it re-energised me to get blogging again.
In a post in response to Clint’s article, one artist suggested he [...]

Artdomain has an Art Forum…..time to get talking.

Great news for artists and all those who appreciate art….we have officially launched the Artdomain.co.uk Art Forum.
Forums are excellent for artists to connect with other artists, share ideas and thoughts, have their work critiqued, and promote their art via links & forum signatures.

Business Cards for Artists - Are They Necessary?

I read an excellent blog post by Clint Watson called ‘Why You Don’t Need a Business Card’ in which he describes a better solution to business cards for artists. 
Clint discusses the fact that business cards are often exchanged but further contact is rarely maintained.