Artdomain Art Marketing Blog

In this last article on Artists and Google AdWords I want to give you 5 secrets to help you be more successful with Google AdWords :-

Split Test Your Ads
One important tactic is to constantly have two adverts running per Ad Group, which is called ’split-testing’.  These adverts don’t need to be hugely different, as small differences in Google [...]

In my first article ‘Google AdWords to Promote your Art’ I looked at why you may want to use Google AdWords to promote your art to a larger audience.  In this second article, I will walk you through how to get started with AdWords, choose your keywords, bid on those keywords, and set your adverts up and running.

If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any search you do on Google.  They can also appear at the top of the results [...]

In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work.  I commented about her use of her logo - the initials of her name - at the beginning of her films.  She also uses her logo to brand her website.  It got me thinking how professional that looked and how it [...]

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience.
Here’s some examples:

 I’ve just finished an art video for Ayrshire artist David Croft-Smith, that I wanted to show off :

www.artdomain.co.uk/davidcroft-smith
 
David’s art is so bold and modern, and when displayed in a room context, the viewer can really appreciate the impact that a piece of David’s art would have on a living space.

Hands up those of you who have a mailing list where people can subscribe to receive regular info from you on your art?
Hands up those of you who don’t?
Active mailing lists are a very under used marketing tool by artists.  By keeping in touch with people who have either already bought a piece of your art, or who [...]

In my last blog post I discussed email signatures and mentioned the importance of building your ‘brand’ (you and your art). Today I want to bring up the subject of Domain Names.
Why is it important that you get a domain name for your art?  Well, this all connects up with building the brand and reflecting professionalism.  If you [...]

This blog post is about self-promotion and how few artists do this simple step to self-promote.  Now I know artists don’t like to blow their own trumpet…too crude, but so many artists miss opportunities to remind people that they are artists, that they have a place where you can view their art, and what kind of [...]

After spending quite a bit of time looking around Facebook I began to notice that artists who produced videos of their art got more comments and had their work visible on groups a lot longer than artists simply posting pictures of their art.