Artdomain Art Marketing Blog

Well some people are despite the current economic melt down.
Art is a luxury item, so of course the majority of people will rein in their spending of luxury goods as the stream of bad news on the economy continues. 
However “people with money, always have money”, so says Dick Harrison in his excellent Podcast When the [...]

Everyone loves Free Stuff - but the reality is that while the best things in life may be free…this does not genearally include artists websites. 
We are all getting used to being able to post pictures of our art for free all over the Internet on huge web services like Facebook, Myspace, Flicker and the likes, and when it comes to [...]

In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work.  I commented about her use of her logo - the initials of her name - at the beginning of her films.  She also uses her logo to brand her website.  It got me thinking how professional that looked and how it [...]

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience.
Here’s some examples:

In my last blog post I discussed email signatures and mentioned the importance of building your ‘brand’ (you and your art). Today I want to bring up the subject of Domain Names.
Why is it important that you get a domain name for your art?  Well, this all connects up with building the brand and reflecting professionalism.  If you [...]

This blog post is about self-promotion and how few artists do this simple step to self-promote.  Now I know artists don’t like to blow their own trumpet…too crude, but so many artists miss opportunities to remind people that they are artists, that they have a place where you can view their art, and what kind of [...]