Category Archives: Build the Brand

Who’s Still Buying Art?

Well some people are despite the current economic melt down. Art is a luxury item, so of course the majority of people will rein in their spending of luxury goods as the stream of bad news on the economy continues.  … Continue reading

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The Trouble with Free Stuff and Artists !

Everyone loves Free Stuff - but the reality is that while the best things in life may be free…this does not genearally include artists websites.  We are all getting used to being able to post pictures of our art for free all over the … Continue reading

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Why Choose Online Video to Promote your Art Work?

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience. Here’s some examples:

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Domain Names for Artists…Why you want one and What to do with it

In my last blog post I discussed email signatures and mentioned the importance of building your ‘brand’ (you and your art). Today I want to bring up the subject of Domain Names. Why is it important that you get a domain name … Continue reading

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You’re an Artist….put it out there!

This blog post is about self-promotion and how few artists do this simple step to self-promote.  Now I know artists don’t like to blow their own trumpet…too crude, but so many artists miss opportunities to remind people that they are artists, … Continue reading

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