Artdomain Art Marketing Blog

Photo by Mbgrigby

With so many ways to communicate with your audience, artists often overlook the basics in favour of the new and latest thing in social media-ville. 
 
While Blogging, Facebook, Twitter etc. are all excellent ways of getting eyes on your art, a regularly used and regularly maintained Mailing List is essential for marketing your art. 
HERE’S [...]

As promised, for anyone not already familiar with forums, here’s a run down on how to get started using the Artdomain Art Forum.
Ok, you can read the forum to your heart’s content, but as soon as you want to post (reply or create a topic) then you need to Register.  This is quite painless and [...]

I read an excellent blog post by Clint Watson called ‘Why You Don’t Need a Business Card’ in which he describes a better solution to business cards for artists. 
Clint discusses the fact that business cards are often exchanged but further contact is rarely maintained. 

It’s exciting isn’t it?….You’ve decided you want a personal web site to display your art.  You want to rush in and get started.  All you need to do is hire a web designer and……STOP!   Slow down there….take deep breaths. 
Before rushing in head first into a web design project, there are a few alarm bells that [...]

In this last article on Artists and Google AdWords I want to give you 5 secrets to help you be more successful with Google AdWords :-

Split Test Your Ads
One important tactic is to constantly have two adverts running per Ad Group, which is called ’split-testing’.  These adverts don’t need to be hugely different, as small differences in Google [...]

In my first article ‘Google AdWords to Promote your Art’ I looked at why you may want to use Google AdWords to promote your art to a larger audience.  In this second article, I will walk you through how to get started with AdWords, choose your keywords, bid on those keywords, and set your adverts up and running.

If you would like to have Paypal Buy Now buttons beside your Art, to allow buyers to click to purchase, then this walk through should help you set it up. 

An artist can have great work, but if your work is poorly photographed and put online un-edited, it will never look ‘great’ on the web. 
You know yourself that the images that catch your eye on the web are the crisply photographed and neatly squared up images rather than the out of focus, dark, uncropped, crazy wallpaper [...]