Artdomain Art Marketing Blog

It’s exciting isn’t it?….You’ve decided you want a personal web site to display your art.  You want to rush in and get started.  All you need to do is hire a web designer and……STOP!   Slow down there….take deep breaths. 
Before rushing in head first into a web design project, there are a few alarm bells that [...]

In this last article on Artists and Google AdWords I want to give you 5 secrets to help you be more successful with Google AdWords :-

Split Test Your Ads
One important tactic is to constantly have two adverts running per Ad Group, which is called ’split-testing’.  These adverts don’t need to be hugely different, as small differences in Google [...]

In my first article ‘Google AdWords to Promote your Art’ I looked at why you may want to use Google AdWords to promote your art to a larger audience.  In this second article, I will walk you through how to get started with AdWords, choose your keywords, bid on those keywords, and set your adverts up and running.

If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any search you do on Google.  They can also appear at the top of the results [...]

Don’t restrict yourself to selling your art at only one location i.e. your personal web site, or one online gallery.  It’s all about providing maximum opportunity for buyers to find you.   The plus side from selling at many online venues is that when a buyer does an online search on your name, to check you out, [...]

Everyone loves Free Stuff - but the reality is that while the best things in life may be free…this does not genearally include artists websites. 
We are all getting used to being able to post pictures of our art for free all over the Internet on huge web services like Facebook, Myspace, Flicker and the likes, and when it comes to [...]

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience.
Here’s some examples:

If you would like to have Paypal Buy Now buttons beside your Art, to allow buyers to click to purchase, then this walk through should help you set it up. 

An artist can have great work, but if your work is poorly photographed and put online un-edited, it will never look ‘great’ on the web. 
You know yourself that the images that catch your eye on the web are the crisply photographed and neatly squared up images rather than the out of focus, dark, uncropped, crazy wallpaper [...]

Hands up those of you who have a mailing list where people can subscribe to receive regular info from you on your art?
Hands up those of you who don’t?
Active mailing lists are a very under used marketing tool by artists.  By keeping in touch with people who have either already bought a piece of your art, or who [...]