Artdomain Art Marketing Blog

Photo by Mbgrigby

With so many ways to communicate with your audience, artists often overlook the basics in favour of the new and latest thing in social media-ville. 
 
While Blogging, Facebook, Twitter etc. are all excellent ways of getting eyes on your art, a regularly used and regularly maintained Mailing List is essential for marketing your art. 
HERE’S [...]

Great news for artists and all those who appreciate art….we have officially launched the Artdomain.co.uk Art Forum.
Forums are excellent for artists to connect with other artists, share ideas and thoughts, have their work critiqued, and promote their art via links & forum signatures.

If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any search you do on Google.  They can also appear at the top of the results [...]

In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work.  I commented about her use of her logo - the initials of her name - at the beginning of her films.  She also uses her logo to brand her website.  It got me thinking how professional that looked and how it [...]

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience.
Here’s some examples:

An artist can have great work, but if your work is poorly photographed and put online un-edited, it will never look ‘great’ on the web. 
You know yourself that the images that catch your eye on the web are the crisply photographed and neatly squared up images rather than the out of focus, dark, uncropped, crazy wallpaper [...]

I read a fantastic post the other day on Empty Easel’s blog called ‘The SEO Mindset for Artists: Are you ready for a long haul?‘ Basically it discusses that when you are implementing search engine optimisation tactics on your blog or website, you have to have a ‘long haul’ mindset.  You need to work at it consistently for [...]

Hands up those of you who have a mailing list where people can subscribe to receive regular info from you on your art?
Hands up those of you who don’t?
Active mailing lists are a very under used marketing tool by artists.  By keeping in touch with people who have either already bought a piece of your art, or who [...]

In my last blog post I discussed email signatures and mentioned the importance of building your ‘brand’ (you and your art). Today I want to bring up the subject of Domain Names.
Why is it important that you get a domain name for your art?  Well, this all connects up with building the brand and reflecting professionalism.  If you [...]

This blog post is about self-promotion and how few artists do this simple step to self-promote.  Now I know artists don’t like to blow their own trumpet…too crude, but so many artists miss opportunities to remind people that they are artists, that they have a place where you can view their art, and what kind of [...]