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Recent Posts
- “Chase Burning” sells for $25,200 on eBay!
- Selling Art Online Step by Step
- Creative Commons – the Zeitgeist of our new century?
- Art School can Seriously mess up your head!
- When your Inner Voice matches your Outer Voice…
- Art is the Reflection of the Soul – Iraqi Artist Soodad Al-Naib
- But I’m an artist not a blogger!
- Friday Inspiration – Hugh McLeod – Why most artists’ blogs fail
- Sailing out of the Artistic Doldrums
- Why your Mailing List is your Number 1 Marketing Asset
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Category Archives: To Do
Why your Mailing List is your Number 1 Marketing Asset
Photo by Mbgrigby With so many ways to communicate with your audience, artists often overlook the basics in favour of the new and latest thing in social media-ville. While Blogging, Facebook, Twitter etc. are all excellent ways of getting … Continue reading
Posted in Art Marketing, How To, To Do
Tagged Art Marketing, mailing list, mailing lists
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Google Adwords to Promote your Art – Artists & Google Adwords Article Part 1
If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any … Continue reading
Posted in Art Marketing, Sell Art Online, To Do
Tagged advertising, adwords, google adwords, pay per click, ppc, promote art, sell art, web advertising
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Should Artists have a Logo?
In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work. I commented about her use of her logo - the initials of her name - at the beginning of her films. She also uses her logo … Continue reading
Why Choose Online Video to Promote your Art Work?
I’ve been looking at techniques that artists use to sell and promote their art online. My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience. Here’s some examples:
Posted in Art Marketing, Build the Brand, Sell Art Online, To Do
Tagged artist video, market art, online video, promote art, video
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7 Tips and 6 Steps to Photographing and Editing your Art for the Web
An artist can have great work, but if your work is poorly photographed and put online un-edited, it will never look ‘great’ on the web. You know yourself that the images that catch your eye on the web are the crisply … Continue reading
Posted in How To, Sell Art Online, To Do
Tagged edit images, photograph art, photoshop
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Artists Business Plans and the Long Haul Mindset
I read a fantastic post the other day on Empty Easel’s blog called ‘The SEO Mindset for Artists: Are you ready for a long haul?‘ Basically it discusses that when you are implementing search engine optimisation tactics on your blog or … Continue reading
Posted in Art Career, To Do
Tagged Art Career, business plan, mindset, search engine optimisation, seo, success
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Mailing Lists….no Artist should be without one
Hands up those of you who have a mailing list where people can subscribe to receive regular info from you on your art? Hands up those of you who don’t? Active mailing lists are a very under used marketing tool by artists. By … Continue reading
Posted in Art Marketing, Sell Art Online, To Do
Tagged direct marketing, email newsletter, mailing list, mailing lists
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Domain Names for Artists…Why you want one and What to do with it
In my last blog post I discussed email signatures and mentioned the importance of building your ‘brand’ (you and your art). Today I want to bring up the subject of Domain Names. Why is it important that you get a domain name … Continue reading
Posted in Art Marketing, Build the Brand, To Do
Tagged artist web site, artist website, brand, branding, domain name, domains, marketing
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You’re an Artist….put it out there!
This blog post is about self-promotion and how few artists do this simple step to self-promote. Now I know artists don’t like to blow their own trumpet…too crude, but so many artists miss opportunities to remind people that they are artists, … Continue reading
Posted in Art Marketing, Build the Brand, To Do
Tagged art, Artists, brand, brand building, marketing, promote, promotion
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