Artdomain Art Marketing Blog

Everyone loves Free Stuff - but the reality is that while the best things in life may be free…this does not genearally include artists websites. 

We are all getting used to being able to post pictures of our art for free all over the Internet on huge web services like Facebook, Myspace, Flicker and the likes, and when it comes to anyone asking for money to put artists work online, many artists are perplexed.  Why pay money for something that I can get for free? Read more »

In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work.  I commented about her use of her logo - the initials of her name - at the beginning of her films.  She also uses her logo to brand her website.  It got me thinking how professional that looked and how it made her work stand out and more recognisable.  The question that came to my mind was why more artists don’t create a logo and use it to brand their art and promotional material? Read more »

I’ve been looking at techniques that artists use to sell and promote their art online.  My findings are that Artists who are achieving a high profile online are consistently turning to video to reach a huge audience.

Here’s some examples: Read more »

If you would like to have Paypal Buy Now buttons beside your Art, to allow buyers to click to purchase, then this walk through should help you set it up.  Read more »

 I’ve just finished an art video for Ayrshire artist David Croft-Smith, that I wanted to show off :

Read more »

An artist can have great work, but if your work is poorly photographed and put online un-edited, it will never look ‘great’ on the web. 

You know yourself that the images that catch your eye on the web are the crisply photographed and neatly squared up images rather than the out of focus, dark, uncropped, crazy wallpaper backgrounds or flash glared images.  Or maybe worse still, you do notice these images and think ‘What the heck?’.  Either way, if you don’t photograph and present your art well, it’s not the art that will get noticed. Read more »

West Midlands artist, Sharon Ellis Hughes, takes inspiration for her paintings from her long walks with her companion and four legged friend Ben.  Studying and sketching wild flowers, animals and their environment, Sharon combines her wonderful imagery with her imagination and produces compelling naive-like paintings. Read more »

I read a fantastic post the other day on Empty Easel’s blog called ‘The SEO Mindset for Artists: Are you ready for a long haul?‘ Basically it discusses that when you are implementing search engine optimisation tactics on your blog or website, you have to have a ‘long haul’ mindset.  You need to work at it consistently for over 4 months to get to the point where you are actually beginning to see the positive effects, namely the big jump in traffic to your site.  Read more »

When I first saw Belen Sambucety’s art work I was impressed with her handling of composition and colour.  As you look closer you see the loose brush strokes that build up the bright colours in her paintings.  She creates strong compositions by her use of shapes united by one dominant colour.

Read more »

Hands up those of you who have a mailing list where people can subscribe to receive regular info from you on your art?

Hands up those of you who don’t?

Active mailing lists are a very under used marketing tool by artists.  By keeping in touch with people who have either already bought a piece of your art, or who have shown an interest in your art, you really expand the number of opportunities to sell your art ……put your hands down now by the way ! Read more »