I read an excellent blog post by Clint Watson called ‘Why You Don’t Need a Business Card’ in which he describes a better solution to business cards for artists.
Clint discusses the fact that business cards are often exchanged but further contact is rarely maintained. Continue reading
It’s exciting isn’t it?….You’ve decided you want a personal web site to display your art. You want to rush in and get started. All you need to do is hire a web designer and……STOP! Slow down there….take deep breaths.
Before rushing in head first into a web design project, there are a few alarm bells that I want to help you identify if they go off during the initial business of working with a web designer to create your art web site. Continue reading
Nottingham born artist Debra Ball has been living on Shetland for the past 16 years. She finds pleasure in the quiet surroundings of island life, and can engross herself in her work, without the distractions of a city environment. Her work is a mixture of Shetland scenes painted in oils with palette knife texture, and more abstract paintings of imaginary, spiritual and dreamlike scenes. She also has a stunning range of prints created from ink and pastel originals, of intricate landscapes with amazing detail and imagination. Continue reading
In this last article on Artists and Google AdWords I want to give you 5 secrets to help you be more successful with Google AdWords :-
In my first article ‘Google AdWords to Promote your Art’ I looked at why you may want to use Google AdWords to promote your art to a larger audience. In this second article, I will walk you through how to get started with AdWords, choose your keywords, bid on those keywords, and set your adverts up and running. Continue reading
If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any search you do on Google. They can also appear at the top of the results page and will say ‘Sponsored Links’ beside them:
Don’t restrict yourself to selling your art at only one location i.e. your personal web site, or one online gallery. It’s all about providing maximum opportunity for buyers to find you. The plus side from selling at many online venues is that when a buyer does an online search on your name, to check you out, their search returns many websites connected to your name, rather than the few. Hence the impression is that you are an established artist rather than one just starting out. Continue reading
I got an email the other day from a Facebook ‘friend’ with the message simply “becum a fan” (sic). Now for those of you not initiated into the Facebook world, what this means is ‘I have a Facebook page about my art and would you like to join as a ‘Fan’ and be updated regularly on my art?’. Ok, so “becum a fan” is more to the point, and I did understand what the artist wanted me to do, but it didn’t exactly inspire me to rush over to her page and join up as a fan! Continue reading
Everyone loves Free Stuff - but the reality is that while the best things in life may be free…this does not genearally include artists websites.
We are all getting used to being able to post pictures of our art for free all over the Internet on huge web services like Facebook, Myspace, Flicker and the likes, and when it comes to anyone asking for money to put artists work online, many artists are perplexed. Why pay money for something that I can get for free? Continue reading
In my blog post yesterday I was discussing artist Amanda Bittar’s use of video to promote her art work. I commented about her use of her logo - the initials of her name - at the beginning of her films. She also uses her logo to brand her website. It got me thinking how professional that looked and how it made her work stand out and more recognisable. The question that came to my mind was why more artists don’t create a logo and use it to brand their art and promotional material? Continue reading
